Marketing Your Career Brand Tools, Techniques and Trends |
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Author:
| Back, Alan De Carroll, Michelle |
Series title: | TD at Work (formerly Infoline) Ser. |
ISBN: | 978-1-56286-937-3 |
Publication Date: | Mar 2016 |
Publisher: | American Society for Training & Development
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Book Format: | Paperback |
List Price: | AUD $36.00 |
Book Description:
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In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers-whether they are potential clients, a prospective employer, or your current employer-and how your brand will address those needs.
In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers-whether they are potential clients, a prospective employer, or your current employer-and how your brand will address those needs.