Marketing and Public Relations for Libraries |
|
| Author:
| Kies, Cosette |
| Series title: | Library Administration Ser. |
| ISBN: | 978-0-8108-4656-2 |
| Publication Date: | Feb 2002 |
| Publisher: | Scarecrow Press, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $69.95 |
Book Description:
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The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.