Markets and the Arts of Attachment |
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| Editor:
| McFall, Liz
Cochoy, Franck
Deville, Joe |
| Series title: | Cresc Ser. |
| ISBN: | 978-1-138-90429-3 |
| Publication Date: | May 2017 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | AUD $231.00 |
Book Description:
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Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.