McQuail′s Mass Communication Theory |
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| Author:
| McQuail, Denis |
| ISBN: | 978-0-7619-6546-6 |
| Publication Date: | Apr 2000 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $179.00 |
Book Description:
|
With over 70,000 copies sold, the new edition of this important textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
With over 70,000 copies sold, the new edition of this important textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.