Media Monoliths How Great Media Brands Thrive and Survive |
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| Author:
| Tungate, Mark |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4478-5 |
| Publication Date: | Oct 2005 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $55.99 |
Book Description:
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This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world.
This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world.