Media Relations and the Modern First Lady From Jacqueline Kennedy to Melania Trump |
|
| Editor:
| Burns, Lisa M. |
| Contribution by:
| Burns, Lisa M.
Beasley, Maurine H.
Bentley, Joshua M.
Bickham, Shaniece B.
Bourland-Davis, Pamela G.
Brooks, Abby M.
Carlin, Diana Bartelli
Myra G. Gutin, Myra G.
Hobgood, Linda B.
Kegan Smith, Nancy
Mack, Russell
Mattina, Anne F.
Natalle, Elizabeth J.
Novak, Alison
Simon, Jenni M.
Smith, Erika Cornelius
Vigil, Tammy R.
Wertheimer, Molly |
| ISBN: | 978-1-7936-1126-0 |
| Publication Date: | Mar 2022 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $72.99 |
Book Description:
|
This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.
This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.