Merchants and Manufacturers Studies in the Changing Structure of 19th-Century Marketing |
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| Author:
| Porter, Glenn
Livesay, Harold C. |
| ISBN: | 978-0-929587-10-3 |
| Publication Date: | Oct 1989 |
| Publisher: | Ivan R. Dee Publisher
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| Book Format: | Paperback |
| List Price: | AUD $29.95 |
Book Description:
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A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."--Choice.
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."--Choice.