Models of Scenario Building and Planning Facing Uncertainty and Complexity |
|
| Author:
| Martelli, Antonio |
| Series title: | Bocconi on Management Ser. |
| ISBN: | 978-1-137-29349-7 |
| Publication Date: | Oct 2014 |
| Publisher: | Palgrave Macmillan Limited
|
| Book Format: | Hardback |
| List Price: | AUD $158.95 |
Book Description:
|
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.