Motherhoods, Markets and Consumption The Making of Mothers in Contemporary Western Cultures |
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Editor:
| O'Donohoe, Stephanie Hogg, Margaret Maclaran, Pauline Martens, Lydia Stevens, Lorna |
ISBN: | 978-1-138-20610-6 |
Publication Date: | Jul 2016 |
Publisher: | Routledge
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Book Format: | Paperback |
List Price: | AUD $82.99 |
Book Description:
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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.