National Cultures and International Competition The Experience of Schering AG, 1851-1950 |
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| Author:
| Kobrak, Christopher |
| Series title: | Cambridge Studies in the Emergence of Global Enterprise Ser. |
| ISBN: | 978-0-521-10121-9 |
| Publication Date: | Feb 2009 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $45.95 |
Book Description:
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This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the 19th century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. The book also tries to put this history in the context of Schering's changing--and for the most...
More DescriptionThis book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the 19th century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. The book also tries to put this history in the context of Schering's changing--and for the most part increasingly hostile--political, social and economic environment.