New Horizons in Arts, Heritage, Nonprofit and Social Marketing |
|
| Editor:
| Bennett, Roger
Kerrigan, Finola
O'Reilly, Daragh |
| Series title: | Key Issues in Marketing Management Ser. |
| ISBN: | 978-0-415-62889-1 |
| Publication Date: | May 2012 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $247.00 |
Book Description:
|
This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.
This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.