New Strategies for Reputation Management Gaining Control of Issues, Crises and Corporate Social Responsibility |
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| Author:
| Griffin, Andrew |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-5007-6 |
| Publication Date: | Dec 2007 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | AUD $99.00 |
Book Description:
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This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.