Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms |
|
| Editor:
| Singla,
Shalender,
Singh, |
| ISBN: | 979-8-3693-1866-9 |
| Publication Date: | Mar 2024 |
| Publisher: | IGI Global
|
| Imprint: | Engineering Science Reference |
| Book Format: | Hardback |
| List Price: | AUD $456.50 |
Book Description:
|
Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.
Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.