One Customer, Divisible Linking Customer Insight to Loyalty and Advocacy Behavior |
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| Author:
| Lowenstein, Michael W. |
| ISBN: | 978-0-324-30129-8 |
| Publication Date: | Oct 2005 |
| Publisher: | Cengage South-Western
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| Book Format: | Hardback |
| List Price: | AUD $72.95 |
Book Description:
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Are you getting the most from your customers? ONE CUSTOMER DIVISIBLE, LINKING CUSTOMER INSIGT TO LOYALTY AND ADVOCACY BEHAVIOR shows you how to optimize your customer relationships.You'll explore using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. And you''l learn what information a marketer should gather from and about customers, how to manage it, how to share it, and how to apply it, customer by customer...
More DescriptionAre you getting the most from your customers? ONE CUSTOMER DIVISIBLE, LINKING CUSTOMER INSIGT TO LOYALTY AND ADVOCACY BEHAVIOR shows you how to optimize your customer relationships.You'll explore using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. And you''l learn what information a marketer should gather from and about customers, how to manage it, how to share it, and how to apply it, customer by customer and situation by situation.