Open Innovation New Product Development Essentials from the PDMA |
|
| Author:
| Griffin, Abbie
Noble, Charles H.
Durmusoglu, Serdar S. |
| ISBN: | 978-1-118-77077-1 |
| Publication Date: | Oct 2014 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $112.95 |
Book Description:
|
A clear, practical guide to implementing Open Innovation for new product development
Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method.
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method.