Origination The Geographies of Brands and Branding |
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| Author:
| Pike, Andy |
| Series title: | RGS-IBG Book Ser. |
| ISBN: | 978-1-118-55638-2 |
| Publication Date: | Apr 2015 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Hardback |
| List Price: | AUD $124.95 |
Book Description:
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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.