Outcome-Based Marketing New Rules for Marketing on the Web |
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| Author:
| Leavy, John D. |
| ISBN: | 978-1-59918-418-0 |
| Publication Date: | May 2011 |
| Publisher: | Entrepreneur Media Inc/Entrepreneur Press
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| Imprint: | Entrepreneur Press International |
| Book Format: | Paperback |
| List Price: | AUD $23.95 |
Book Description:
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Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? This title challenges you to take a fresh approach to your online marketing - shifting from doing more, to doing more of what works.
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? This title challenges you to take a fresh approach to your online marketing - shifting from doing more, to doing more of what works.