Overrun Edition: O/R Marketing+ Stud Cd+Pweb |
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| Author:
| Kerin, |
| ISBN: | 978-0-07-121726-2 |
| Publication Date: | Mar 2003 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Other book format |
| List Price: | AUD $126.95 |
Book Description:
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Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty⬔from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch...
More DescriptionMarketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty⬔from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.