Packaging Design Successful Product Branding from Concept to Shelf |
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| Author:
| Klimchuk, Marianne R.
Krasovec, Sandra A. |
| ISBN: | 978-1-118-02706-6 |
| Publication Date: | Jan 2013 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Paperback |
| List Price: | AUD $109.95 |
Book Description:
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues.
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues.