Persuasive Imagery A Consumer Response Perspective |
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| Editor:
| Scott, Linda M.
Batra, Rajeev |
| ISBN: | 978-0-8058-4202-9 |
| Publication Date: | Feb 2003 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $200.00 |
Book Description:
|
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.