Pharmaceutical Marketing in the 21st Century |
|
| Editor:
| Smith, Mickey C. |
| ISBN: | 978-1-56024-795-1 |
| Publication Date: | Mar 1996 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $165.00 |
Book Description:
|
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!