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Philosophy of Branding

Great Philosophers Think Brands

Philosophy of Branding( )
Author: Braun, Thom
Series title:Kogan Page Ser.
ISBN:978-0-7494-5000-7
Publication Date:May 2007
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $25.99
Book Description:

Thom Braun takes us into the minds of the worlds greatest philosophical thinkers... ...to reveal what they might say about branding if they were alive today.

Book Details
Pages:192
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Reference
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):12.04 x 18.085 x 1.524 cm
Book Weight:0.177 Kilograms



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