Pioneers of Promotion How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing |
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| Author:
| Dobrow, Joe |
| Series title: | William F. Cody Series on the History and Culture of the American West Ser. |
| ISBN: | 978-0-8061-6010-8 |
| Publication Date: | Jun 2018 |
| Publisher: | University of Oklahoma Press
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| Book Format: | Hardback |
| List Price: | AUD $46.00 |
Book Description:
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The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing.
The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing.