Pow! Right Between the Eyes Profiting from the Power of Surprise |
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| Author:
| Nulman, Andy |
| ISBN: | 978-0-470-40550-5 |
| Publication Date: | Feb 2009 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $37.95 |
Book Description:
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As the power of traditional marketing wanes, marketers, advertisers, and entrepreneurs are in desperate need of new ways to inspire bored, media-savvy consumers who have grown weary of the same old marketing messages. Pow! Enter Andy Nulman (from the side door, obviously) with the art of surprise marketing.
As the power of traditional marketing wanes, marketers, advertisers, and entrepreneurs are in desperate need of new ways to inspire bored, media-savvy consumers who have grown weary of the same old marketing messages. Pow! Enter Andy Nulman (from the side door, obviously) with the art of surprise marketing.