Predictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die |
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| Author:
| Siegel, Eric |
| ISBN: | 978-1-119-14567-7 |
| Publication Date: | Dec 2015 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Paperback |
| List Price: | AUD $46.95 |
Book Description:
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"Mesmerizing & fascinating. " The Seattle Post-Intelligencer
"The Freakonomics of big data. " Stein Kretsinger, founding executive of Advertising.
"Mesmerizing & fascinating. " The Seattle Post-Intelligencer
"The Freakonomics of big data. " Stein Kretsinger, founding executive of Advertising.