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Pricing Strategy
Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Pricing Strategy
(
)
Author:
Smith, Tim
Barker, Melissa S.
Cheng, Rita
Chasse, Keith
Arnsparger, Aaron
Bailey, Tim
Cohen, William B.
Evans, Jessica
ISBN:
978-1-133-46423-5
Publication Date:
Jan 2011
Publisher:
Cengage South-Western
Book Format:
Ebook
List Price:
AUD $74.95
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