Principles of International Marketing |
|
| Author:
| Spencer, Julia |
| Series title: | Institute of Export Ser. |
| ISBN: | 978-0-631-19251-0 |
| Publication Date: | Jun 1994 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley-Blackwell |
| Book Format: | Paperback |
| List Price: | AUD $66.95 |
Book Description:
|
∗ The only series to comply directly with the requirements of the Institute of Export′s membership qualification.
∗ Case studies and worked examples makes the book practical to use and accessible to students.
∗ Also suitable for students taking the CIM Diploma in Marketing.
∗ The only series to comply directly with the requirements of the Institute of Export′s membership qualification.
∗ Case studies and worked examples makes the book practical to use and accessible to students.
∗ Also suitable for students taking the CIM Diploma in Marketing.