Principles of Marketing |
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| Author:
| Brassington, Frances
Pettitt, Stephen |
| ISBN: | 978-0-273-60513-3 |
| Publication Date: | Feb 1997 |
| Publisher: | Pitman Publishing
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. The latest thinking is integrated throughout the book and detailed explanations of all aspects of marketing are supported by an unparallelled range of activities, vignettes and support material.
Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. The latest thinking is integrated throughout the book and detailed explanations of all aspects of marketing are supported by an unparallelled range of activities, vignettes and support material.