Principles of Pricing An Analytical Approach |
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| Author:
| Vohra, Rakesh V.
Krishnamurthi, Lakshman |
| ISBN: | 978-1-107-01065-9 |
| Publication Date: | Mar 2012 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | AUD $89.95 |
Book Description:
|
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.