Product Innovation Through Knowledge Management and Social Media Strategies |
|
| Editor:
| Goel, Alok Kumar
Singhal, Puja |
| Series title: | Advances in Marketing, Customer Relationship Management, and E-Services Ser. |
| ISBN: | 978-1-4666-9607-5 |
| Publication Date: | Feb 2016 |
| Publisher: | IGI Global
|
| Book Format: | Hardback |
| List Price: | AUD $290.00 |
Book Description:
|
This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.
This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.