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Product Planning Essentials

Product Planning Essentials( )
Author: Kahn, Kenneth B.
ISBN:978-0-7619-1999-5
Publication Date:Nov 2000
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:AUD $225.00
Book Description:

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of...
More Description

Book Details
Pages:264
Detailed Subjects: Business & Economics / General
Business & Economics / Production & Operations Management
Physical Dimensions (W X L X H):15.24 x 22.86 x 1.778 cm
Book Weight:0.168 Kilograms



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