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Product Planning and Management
Designing and Delivering Value
Product Planning and Management
(
)
Author:
Moore, William L.
Pessemier, Edgar A.
Series title:
Marketing Ser.
ISBN:
978-0-07-043046-4
Publication Date:
Oct 1992
Publisher:
McGraw-Hill Companies, The
Book Format:
Hardback
List Price:
AUD $234.95
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Book Details
Detailed Subjects:
Business & Economics / Production & Operations Management
Business & Economics / Management
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