Provocateur Images of Women and Minorities in Advertising |
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| Author:
| Cortese, Anthony Joseph Paul |
| ISBN: | 978-0-7425-2497-2 |
| Publication Date: | Jan 2004 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $145.95 |
Book Description:
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This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell.
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell.