Public Relations Disasters Talespin--Inside Stories and Lessons Learnt |
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| Author:
| McCusker, Gerry |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4572-0 |
| Publication Date: | Mar 2006 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $46.99 |
Book Description:
|
Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.
Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.