Public Relations Writing |
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| Author:
| Mahoney, James |
| ISBN: | 978-0-19-031099-8 |
| Publication Date: | Oct 2017 |
| Publisher: | Oxford University Press Australia & New Zealand
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| Book Format: | Ebook |
| List Price: | AUD $39.05 |
Book Description:
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Public relations writing from a professional practice perspective. Employers expect highly competent professional writing from new and experience employees, Public Relations Writing will teach students how to write clear, concise and accurately for all public relations tools. The book demonstrates that effective writing is a balance between the strategic planning and evaluation and providing quality content. The fourth edition will teach readers why different writing tactics are...
More DescriptionPublic relations writing from a professional practice perspective. Employers expect highly competent professional writing from new and experience employees, Public Relations Writing will teach students how to write clear, concise and accurately for all public relations tools. The book demonstrates that effective writing is a balance between the strategic planning and evaluation and providing quality content. The fourth edition will teach readers why different writing tactics are necessary for specific public relations tactics and how to present the practical aspects of writing for them in Australia.