Quantitative Models in Marketing Research |
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| Author:
| Franses, Philip Hans
Paap, Richard |
| ISBN: | 978-0-511-03237-0 |
| Publication Date: | Jan 2005 |
| Publisher: | Cambridge University Press
|
| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
|
This 2001 book presents important and practically relevant quantitative models used for marketing research.
This 2001 book presents important and practically relevant quantitative models used for marketing research.