Radical E From GE to Enron-Lessons on How to Rule the Web |
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| Author:
| Kurtzman, Joel
Rifkin, Glenn |
| ISBN: | 978-0-471-41047-8 |
| Publication Date: | Mar 2001 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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This book is for executives and managers in countless brick-and- mortar companies looking to add or strengthen an Internet component to their organizations. It couldn′t be more timely--as the wheat is separated from the chaff among companies now. An effective Internet strategy, which holds vast and dramatic implications, becomes the winning factor.
This book is for executives and managers in countless brick-and- mortar companies looking to add or strengthen an Internet component to their organizations. It couldn′t be more timely--as the wheat is separated from the chaff among companies now. An effective Internet strategy, which holds vast and dramatic implications, becomes the winning factor.