Reading YouTube The Critical Viewers Guide |
|
| Author:
| Kavoori, Anandam |
| ISBN: | 978-1-4331-0980-5 |
| Publication Date: | Jun 2011 |
| Publisher: | Peter Lang Publishing, Incorporated
|
| Book Format: | Hardback |
| List Price: | AUD $254.95 |
Book Description:
|
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual...
More DescriptionHow does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.