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Recent Advances in Tourism Marketing Research

Recent Advances in Tourism Marketing Research( )
Author: Uysal, Muzaffer
Chon, Kaye Sung
Fesenmaier, Daniel
O'Leary, Joseph
ISBN:978-1-56024-836-1
Publication Date:Nov 1996
Publisher:Routledge
Book Format:Hardback
List Price:AUD $271.00
Book Description:

Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.

Book Details
Pages:294
Detailed Subjects: Business & Economics / Industries / Hospitality, Travel & Tourism
Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):15.9 x 22 x 2.5 cm
Book Weight:0.636 Kilograms



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