Relationship Marketing A Consumer Experience Approach |
|
| Author:
| Baron, Steve
Conway, Tony
Warnaby, Gary |
| Series title: | Sage Advanced Marketing Ser. |
| ISBN: | 978-1-4129-3121-2 |
| Publication Date: | Apr 2010 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $266.00 |
Book Description:
|
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.