Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Relativity in Pricing

The Science of Price Perception

Relativity in Pricing( )
Author: Cheng, Lillian L.
Monroe, Kent
ISBN:978-1-63157-216-6
Publication Date:Aug 2015
Publisher:Business Expert Press
Book Format:Paperback
List Price:AUD $67.95
Book Description:

Effective pricing management must consider how customers develop value perceptions. Such an approach, which we label proactive pricing, is more difficult than adding a profit margin to cost estimates. Nevertheless, the ability to make effective pricing decisions is substantially enhanced by taking this approach. To understand how customers form value perceptions requires examining how people perceive prices, price changes, and price differences. Drawing on a rich heritage from...
More Description

Book Details
Pages:130
Detailed Subjects: Business & Economics / General



Featured Books

Anita de Monte Laughs Last
Gonzalez, Xochitl
Hardback: $28.99
The Light We Carry
Obama, Michelle
Paperback: $19.99
Splinters
Jamison, Leslie
Hardback: $29.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.