Research Perspectives on Social Media Influencers and Their Followers |
|
| Editor:
| Watkins, Brandi |
| Contribution by:
| Burns, Kelli S.
Boudreaux, JoAnna
Curtin, Nancy J.
Freberg, Karen
Friedman, Mitchell
Jones, Elizabeth B.
Kim, Carolyn
Lee, Nicole M.
Liberman, Corey Jay
Limkangvanmongkol, Vimviriya
Mackay, Jenn Burleson
Njathi, Wangari
Novak, Alison N.
Scheller, Sydney O.
Trimble, Carrie S.
Vick, Nathan
Weed, Amanda J.
Woods, Chelsea |
| ISBN: | 978-1-7936-1364-6 |
| Publication Date: | Mar 2021 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
|
| Book Format: | Hardback |
| List Price: | AUD $224.00 |
Book Description:
|
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.