Research Perspectives on Social Media Influencers and Their Followers |
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Editor:
| Watkins, Brandi |
Contribution by:
| Burns, Kelli S. Boudreaux, JoAnna Curtin, Nancy J. Freberg, Karen Friedman, Mitchell Jones, Elizabeth B. Kim, Carolyn Lee, Nicole M. Liberman, Corey Jay Limkangvanmongkol, Vimviriya Mackay, Jenn Burleson Njathi, Wangari Novak, Alison N. Scheller, Sydney O. Trimble, Carrie S. Vick, Nathan Weed, Amanda J. Woods, Chelsea |
ISBN: | 978-1-7936-1366-0 |
Publication Date: | Aug 2022 |
Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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Book Format: | Paperback |
List Price: | AUD $67.99 |
Book Description:
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This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.