Resurgence: the Four Stages of Market-Focused Reinvention The Four Stages of Market-Focused Reinvention |
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| Author:
| Carpenter, Gregory S.
Gebhardt, Gary F.
Sherry, John F. |
| ISBN: | 978-1-137-27861-6 |
| Publication Date: | Feb 2014 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Hardback |
| List Price: | AUD $41.95 |
Book Description:
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Based on fascinating insider accounts with leaders from Motorola, Alberto Culver, Harley-Davidson, and others, Resurgence explores the change process and reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.
Based on fascinating insider accounts with leaders from Motorola, Alberto Culver, Harley-Davidson, and others, Resurgence explores the change process and reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.