Review of Marketing Research |
|
| Author:
| Malhotra, Naresh K. |
| ISBN: | 978-0-7656-2127-6 |
| Publication Date: | Dec 2009 |
| Publisher: | M. E. Sharpe Incorporated
|
| Book Format: | Hardback |
| List Price: | AUD $207.95 |
Book Description:
|
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.