Revolutionaries at Sony The Making of the Sony Playstation and the Visionaries Who Conquered the World of Video Games |
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| Author:
| Asakura, Reiji |
| ISBN: | 978-0-07-135587-2 |
| Publication Date: | Jun 2000 |
| Publisher: | McGraw-Hill School Education Group
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| Book Format: | Hardback |
| List Price: | AUD $37.95 |
Book Description:
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Sony Playstations have revolutionized the world of video games in less than 3 years. With 10 million Playstations currently used by kids and adults alike. Sony jumped ahead of Nintendo and Sega with little warning. This is the fascinating true story of the marketing conquest of the century. It highlights Playstation's key player creator Ken Kutaragi, and his unrelenting belief in a project that Sony's top brass was ready to abandon.A bestseller now in its third printing in Japan,...
More DescriptionSony Playstations have revolutionized the world of video games in less than 3 years. With 10 million Playstations currently used by kids and adults alike. Sony jumped ahead of Nintendo and Sega with little warning. This is the fascinating true story of the marketing conquest of the century. It highlights Playstation's key player creator Ken Kutaragi, and his unrelenting belief in a project that Sony's top brass was ready to abandon.A bestseller now in its third printing in Japan, Revolutionaries at Sony goes straight to the inside source -- Kutaragi and his team -- to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea.