Ribbon Culture Charity, Compassion and Public Awareness |
|
| Author:
| Moore, Sarah E. H. |
| ISBN: | 978-0-230-24789-5 |
| Publication Date: | Mar 2010 |
| Publisher: | Palgrave Macmillan Limited
|
| Book Format: | Paperback |
| List Price: | AUD $56.95 |
Book Description:
|
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.