Scenario Planning Managing for the Future |
|
| Author:
| Ringland, Gill |
| Preface by:
| Todd, Keith |
| Foreword by:
| Schwartz, Peter |
| ISBN: | 978-0-471-97790-2 |
| Publication Date: | Oct 1997 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $101.95 |
Book Description:
|
A strategic management tool that helps companies create their own futures. In this book, readers learn all about powerful scenario planning tools that dramatically magnify a manager's ability to zero in on the most important emerging trends and develop sets of likely future scenarios from them.
A strategic management tool that helps companies create their own futures. In this book, readers learn all about powerful scenario planning tools that dramatically magnify a manager's ability to zero in on the most important emerging trends and develop sets of likely future scenarios from them.