Selling Higher Education Marketing and Advertising America's Colleges and Universities |
|
| Author:
| AEHE Staff,
Anctil, Eric J. |
| Series title: | J-B ASHE Higher Education Report Series (AEHE) Ser. |
| ISBN: | 978-0-470-43773-5 |
| Publication Date: | Sep 2008 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Book Format: | Paperback |
| List Price: | AUD $45.95 |
Book Description:
|
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J.
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J.