Selling Hollywood to the World U. S. and European Struggles for Mastery of the Global Film Industry, 1920-1950 |
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| Author:
| Trumpbour, John |
| Series title: | Cambridge Studies in the History of Mass Communication Ser. |
| ISBN: | 978-0-521-65156-1 |
| Publication Date: | Apr 2002 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | AUD $184.95 |
Book Description:
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The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition throughout the world. Determined to defeat such resistance, the Hollywood moguls created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance worldwide. This book offers insight into and analysis of European efforts to overcome the American film industry's...
More DescriptionThe global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition throughout the world. Determined to defeat such resistance, the Hollywood moguls created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance worldwide. This book offers insight into and analysis of European efforts to overcome the American film industry's preeminence. In contributing to the understanding of American popular culture at home and abroad, this study demonstrates Hollywood's role in orchestrating the American Century.